![]() Inspired by the monumental impact creativity has on our lives, Holly found her own niche and started to document it.įast forward and Holly is now determining the editorial vision for WePresent, WeTransfer’s editorial platform that has covered artists from 101 different countries and counting. ![]() Shortly after she started to work for numerous titles across London, including editing the world renowned biannual publication Hunger. Not succumbing to local expectations of becoming a nurse, lawyer or teacher instead, however, she decided to enroll in a journalism degree. Heading the platform is Editor-in-chief Holly Fraser, who splits her time between Amsterdam and London and has over a decade’s experience covering music, fashion, arts and politics.īorn in the UK but raised in rural Ireland, a career in the creative industry wasn’t always on the books. But while a lot of new initiatives just add to the noise, WeTransfer’s platform WePresent has brought a refreshing take on creativity, celebrating unexpected stories from across the globe. From opinion pieces to videos, podcasts and more, an avalanche of content is being created, leaving our timelines more crowded than ever. ![]() Over the last few years we have seen a steady increase of brands creating their own unique content.
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